The Name Game
Things change. Organizations evolve. Sometimes, a firm requires repositioning to meet new demands or to refresh a brand. Or it may face transitional concerns as its founders reach retirement age.
Things change. Organizations evolve. Sometimes, a firm requires repositioning to meet new demands or to refresh a brand. Or it may face transitional concerns as its founders reach retirement age.
After almost 30 years in business, the founders of Raymond Chiappetta and Associates—a Toronto-based commercial interior designer—moved on and sold the business to two of its partners. Principals Joe Trozzo and Isabelle Talbot embraced the transition as an opportunity to update their brand, bring it in alignment with their personalities, and truly take ownership of how they’re seen in the market.