Ray – Building a brand that works on a first-name basis
After almost 30 years in business, the founders of Raymond Chiappetta and Associates—a Toronto-based commercial interior designer—moved on and sold the business to two of its partners. Principals Joe Trozzo and Isabelle Talbot embraced the transition as an opportunity to update their brand, bring it in alignment with their personalities, and truly take ownership of how they’re seen in the market.